Class #5 October 13, 2011

Model Nguyen

Class #5 October 13, 2011

This week we are learning about marketing and advertising. We first talk about how genius Taco Bell was. Basically Taco Bell was getting almost free advertisement by putting a target out in the ocean and they said if the MIR that coming from outer space hits the target Taco Bell put out in the ocean, then everyone gets free tacos. So most of the news channels will be talking about it and how they are doing this promotion before the MIR hits the ocean and then after to report the results. Not to mention all the blogs from people about the Taco Bell’s promotion. The result was the MIR did not hit the target but Taco Bell got a lot of free advertising that would have cost them a lot of money. While the promotion was going on they had a raise in their sales. To run a 30 second commercial during the Super Bowel, it would cost almost 2 million dollars.

The next topic we touched on was Wendy’s. Someone tried to pull a fast one on Wendy’s on how they put a finger in their chili. It was fraud because the people that put the finger in the chili wanted to sue Wendy’s. They found out the truth eventually but at the time no one would want to eat at chili because they thought about the whole scandal about the finger until Wendy’s held a press conference telling the story about the situation.