Class #7 October 27, 2011

Model Nguyen

Class #7 October 27, 2011

This week’s topic is on visual communication. We began the class with a debate on visual communication when we split the room in half and each stands on the opposite sides of the room. Our speaker was promoting Adobe Photoshop and other visual arts. The speaker talked about how the church changed the logo to contrast more in Jesus Christ, to show that the church is built more around him. Another student brought up how we all as people have a low attention span because before we get bored while watching the same commercial over and over all the time but now we have stuff like TEVO or DVR that has a way to fast forward through commercials. He recommend us to take a visual class that deals with Adobe Photoshop. At the end of the class he showed us a video and how the fashion models get photos taken of them, then they edit the photos to a whole other person.

Website of the Week #6

Model Nguyen

Website of the Week #6

www.aaf.org

THOUGHT:  "We must be willing to let our gears of commitment be hammered and shaped so that they mesh with life's opportunities in ways that are crucial."  ~ Elder Neal A. Maxwell ~ Ensign, August 2000, p. 12.

1)   AAF stands for American Advertising Federation; it is a club for advertising.

2)   The website shows upcoming events for student conference.

3)   They have a government affairs tab.

4)   There is an education services and it helps students figure out what classes to take and it has merit scholarships.

5)   The website gives career advice and guidance.

Class #6 October 20, 2011

Model Nguyen

Class #6 October 20, 2011

Our speaker did not show up this morning, so our teacher had something prepared just incase. She spoke about advertising and told us what classes we need to take in order to be more in to advertising, we must apply ourselves and work hard to be in advertising. We have planning and a creative mind. They sometimes need city permits.

·      Intro to advertising: 230

·      Advertising copywriting: 330

·      Media research methods: 337

·      Media strategy and planning: 338

·      I~Comm: 397R

·      AAF: 397R

We watch some creative commercials that were funny but then it leaves the message in your head to buy certain products.  For example they had a cheese commercial that plays with your emotions at first but then it turns out to be funny (http://www.youtube.com/watch?v=ejEBSeddCg8 ). Sometimes you forget about the product but when you go to the store and see it, the image of the commercial pops in your head. Some commercial have negative effect on people and not makes them want to the buy their product again.

Website of the Week #5

Model Nguyen

Website of the Week #5

www.prssa.org

Thought:  "Anyone can steer the ship, but it takes a leader to chart the course." ~ John C. Maxwell, The 21 Most Powerful Minutes in a Leader's Day" ~

1)    PRSSA is other known as Public Relations Student Society of America. This site is an organization for public relations students.

2)    On this site they have scholarships and links to scholarships and completions, they have descriptions of each scholarships.

3)    The site is a network for public relation students, they have internships and jobs center.

4)    They also show events, like conferences, assembly, rally, and more.

5)    They also have a news and forums and blogs for PRSSA.

Class #5 October 13, 2011

Model Nguyen

Class #5 October 13, 2011

This week we are learning about marketing and advertising. We first talk about how genius Taco Bell was. Basically Taco Bell was getting almost free advertisement by putting a target out in the ocean and they said if the MIR that coming from outer space hits the target Taco Bell put out in the ocean, then everyone gets free tacos. So most of the news channels will be talking about it and how they are doing this promotion before the MIR hits the ocean and then after to report the results. Not to mention all the blogs from people about the Taco Bell’s promotion. The result was the MIR did not hit the target but Taco Bell got a lot of free advertising that would have cost them a lot of money. While the promotion was going on they had a raise in their sales. To run a 30 second commercial during the Super Bowel, it would cost almost 2 million dollars.

The next topic we touched on was Wendy’s. Someone tried to pull a fast one on Wendy’s on how they put a finger in their chili. It was fraud because the people that put the finger in the chili wanted to sue Wendy’s. They found out the truth eventually but at the time no one would want to eat at chili because they thought about the whole scandal about the finger until Wendy’s held a press conference telling the story about the situation.

Website of the Week #4

Model Nguyen

Website of the Week #4

www.jobinterviewquestions.org

1)   This website is a way to help people though job interviews they may have.

2)   It list top questions interviews might ask and they also have answers to the questions they may have.

3)   I personally like how they have a help to salary negotiation.

4)   They also have videos to help you thought the process.

5)   They also have links to help you build a resume. 

Class #4 October 6, 2011

Model Nguyen

Class #4 October 6, 2011

Speakers: Brother Weeps and Brother Howard

Topic: Broadcasting and Video Editing.

What the difference between a broadcast television and cable television?

Answer: Broadcasting television is free and for anyone to see and Cable is for people who pay for cable.

Video Production Jobs includes:

Broadcast Station

Video Production Companies

Corporate Video

Government Video

Independent Video Production

Job Titles:

Director

Producer

Video Editor

Videographer

Digital Graphic Artist

Sound Engineer

Lighting

Aurasama is an application for the iPad and it uses its camera to recognize the newspaper to play video about the news article.

Brother Howard’s video editing class is good to take before taking a video editing class but it is not necessary to take it before you take the other classes.

Website of the Week #3

Model Nguyen

                                                   Web Site of the Week #3             

http://owl.english.purdue.edu

1)                   The website is an online writing lab that helps you with different style of writing.

2)                   The site also has an ESL (English as a second language) to help all the people who do not know English well.

3)                   The website also offers tutoring in campus.

4)                   The website helps do research for your paper and helps look for citations.

5)                   It also helps search for jobs.

Class #3 September 29, 2011

Our speaker this week is Brother Thomas. He started in Arizona in broadcasting. Scroll digital is one of the most important website for broadcast. MPS is a content management program. Every career requires some writing; scroll digital will help you improve your writing. If you join the staff of scroll there are positions in journalism; editor, scroll editor, and scroll digital editor. Byuicomm.net is a communications website for Brigham young university for their communications class. I~Comm agency is a competitive entry. You are never stuck in one area unless you want o be. Classes that recommended taking are:

·      Comm 397R

·      I~Comm student media

·      Sections 1 – scroll, copy editing photo

·      Section 2 – scroll digital, video productions, online

·      Section 3 – advertising/ public relations agency

Your time is worth money. If you’re getting paid to work for a project then the client wants something that looks professional. The client is going to be able to want to pay for something you produce. I~Comm has many opportunity for students of BYU-I for jobs, experience, and to learn new things.

Website of the Week #2

Model Nguyen

Web Site of the Week #2

http://www.careerbuilder.com/

1.     When I first looked at career builder I was interested that it could help me find a job, so I instantly search for a job around campus. Career builder is to help someone find a job around his or her area with ease.

2.     The thing that stood out for me on the website was how you can put post your resume for the employers to see. Instead of you searching for a job the employer can search for you.

3.     There is a page that helps you learn about scams and fraud. It shows you how to protect yourself from fraud.

4.     The site also has links to career test. The career test helps someone learn more about themselves and learn what they enjoy doing.

5.     It also has links to a site that helps someone learn skills and traits for jobs that requires experience.

Class #2 September 22, 2011

The speaker this week was Brother Williams and he was giving a talk about about how he teaches journalism. He talked about different things about journalism and what topics they would do, like how they touch on controversial topics. He goes on and gives of an example about this Russian reporter who predicted her own death because she was a reporter that made the bad people look bad, she receive plenty of death threats. Brother Williams also talked about how CNN would tell us about what goes on in the world and also touch on scandal and the government. Other journalists touch upon human intrest stories. Brother Williams told us a story of a girl who was abused and never attended school and no one looked into it for awhile but when the police finally stepped in the girl did not even know how to read but in the end she was adopted by a loving family. The last thing Brother Williams talked about was a husband and wife that survived a plane crashed they were scared and burned all over. The wife was in a coma for a little while and when she woke up she never thought she would be keeping a daily blog of her life. The husband and wife have kids and everyday is a struggle for the wife. She is a different person now than she use to be. She explains in her blog how she longs for her old self. She is an inspiration to many people and she says she keeps the blog because it is what heavenly father wants her to do. In journalism you must be a good story teller and be persuasive in reporting.

Website of the Week #1

Model Nguyen

Website of the Week #1

http://personalbranding101.com/qr-codes-personal-branding

1.     1) You must make your resume stand out from the others that are applying for the same job as you and you must be show that your special than other people.

2.    2) The QR codes are codes that can be decoded from smart phones and you are aloud to put secrets messages in them or link them to other websites to your portfolio. This is a way to make your resume stand out.

3.     3) You are aloud to put your contact on a business card by putting a QR code on it.

4.     4) You can also advertise yourself in a newspaper or magazine by using the QR code. This shows that you know at least something about technology.

5.     5) Technology is advancing and you can show that you are able to adapt with modern day. QR codes are relatively new and so are the smart phones decode them its time to get with the times.

First Class of COMM100 September 15, 2011

September 15, 2011 was the first class of COMM100, we had two speakers that came in from broadcasting and the newspaper. There are different communication fields that we can enter, for example, marketing, advertising, broadcasting, journalism, and more. They gave us a information card so we can be matched up with someone that can help up enter the career we want. We learned of the rules in the class and things of the workshop we are aloud to go to. The instructor also gave out cards that had the smart phones codes on them. She custom made them to say something about how COMM100 rules. I know this class might be a difficult one but I have a feeling that I will learn plenty from this class about my future career in communications. We have a small quiz every day at the end of class for our attendance.